The outfitting choices we have made for this music video are highly typical of the Hip-Hop Fashion culture. Things like hooded jumpers, known brand footwear, baseball caps, sunglasses and so on. However, we have taken a more modern to this. Given that high end fashion house brands such as Gucci, Chanel, Louis Vuitton and Armani have become more popular in hip hop culture since the early 2000's, we have decided to add a more upmarket element to our video in terms of clothing. Things like sports coats, formal wear (think shirts, ties, shoes, blazers etc), real (or imitation) eyeglasses and expensive outerwear (such as trench coats, parka jackets, double breasted jackets and the like).
<---
Will smith was a popular hip hop artist in the late 80's before production began on "The fresh prince of Bel Air".
<---This guy has seemingly fused "Hipster" with retro Hip Hop styling. Notice the imitation eyeglasses.
<---Jay-Z sporting a Leather jacket and baseball cap.
I myself am not an avid fan of Hip-Hop or Rap music, my musical taste lies within the boundaries of Punk, Rock and Heavy Metal, and so the clothing styles from those genres have had a fair effect on my personal outfitting choices for this video (generally dark clothing, such as black Jeans, Shirts, Spikes, Piercings, Camouflage clothing, and thick Boots). My two group members, Agata and Mat are however fans of Hip Hop music, which no doubt cause a fair number of clashed in regards to clothing styles, but, as the artist of the original music video (Chiddy bang) is not your run of the mill Rapper, his style is somewhat more alternative than hip hop. In the following images, notice how Chiddy wears a baseball cap, keeping to one of the fashion trends of some of the slightly older artists.
Note the shirt and tie that both Chiddy (left) and Xaphoon Jones (right) are wearing as evidence of the changing clothing style of modern Hip Hop artists.
Checkered shirts are more of a fashion trend associated with people who define themselves as "Hipster" or "Alternative".
Leather jackets have long been associated with Bikers and to a certain extent, Punks, but as you can see, rap artists are flocking to them in greater quantities than ever before, perhaps a sign that hip hop is changing for the better.
It is difficult to define our
chosen song in just one genre, as it contains elements of a variety of
different genre's, including Electronica, Alternative Hip Hop and
Synthpop. each of these genres adds certain elements to the music, which
allows said music to move away from the common genre stereotypes. the
artists in question, Chidera "Chiddy" Anamege, and Noah "Xaphoon Jones"
Beresin are known for using musical samples from a wide variety of
artists, across multiple genres, including the band MGMT (psychedelic
rock), singer Ellie Goulding (Indie Pop), and Rapper Tinie Tampah
(Grime).
Here is the final draft of the letter of permission to use the facilities at the roehampton youth centre.
There is still a bunch of stuff that needs to be completed ASAP. Pictures of storyboards still haven't been posted, as well as the videos from our creative meetings. On friday we will be holding a group meeting in order to discuss what we are going to do about this.
we thought this shot was amazing, the lighting is perfect and it is well suited to the song, which is why we have decided to use it for our music video, and replicate it with our other two group members.
A short video containing a section of the lip-sync of the first verse performed by Mat.
Here i am trying to sort the car radio out when Agata decides to conduct some form of random blooper, catching me completely off guard! thats just not fair!
This is where Mat completely screwed up his timing, which led to us having to reshoot the scene, but its not all bad, the fact that we had to reshoot it allowed us to make some minor changes to the scene, which ultimately allowed us to make a significant improvement over our first attempt.
Theo thought it would be funny to do a silly pose, but what he didn't realise is that the camera was rolling. Quite an embarrassing moment, don't you think?
