Costume

The outfitting choices we have made for this music video are highly typical of the Hip-Hop Fashion culture. Things like hooded jumpers, known brand footwear, baseball caps, sunglasses and so on. However, we have taken a more modern to this. Given that high end fashion house brands such as Gucci, Chanel, Louis Vuitton and Armani have become more popular in hip hop culture since the early 2000's, we have decided to add a more upmarket element to our video in terms of clothing. Things like sports coats, formal wear (think shirts, ties, shoes, blazers etc), real (or imitation) eyeglasses and expensive outerwear (such as trench coats, parka jackets, double breasted jackets and the like).

<---Will smith was a popular hip hop artist in the late 80's before production began on "The fresh prince of Bel Air".

<---This guy has seemingly fused "Hipster" with retro Hip Hop styling. Notice the imitation eyeglasses.

<---Jay-Z sporting a Leather jacket and baseball cap.

I myself am not an avid fan of Hip-Hop or Rap music, my musical taste lies within the boundaries of Punk, Rock and Heavy Metal, and so the clothing styles from those genres have had a fair effect on my personal outfitting choices for this video (generally dark clothing, such as black Jeans, Shirts, Spikes, Piercings, Camouflage clothing, and thick Boots). My two group members, Agata and Mat are however fans of Hip Hop music, which no doubt cause a fair number of clashed in regards to clothing styles, but, as the artist of the original music video (Chiddy bang) is not your run of the mill Rapper, his style is somewhat more alternative than hip hop. In the following images, notice how Chiddy wears a baseball cap, keeping to one of the fashion trends of some of the slightly older artists.

Note the shirt and tie that both Chiddy (left) and Xaphoon Jones (right) are wearing as evidence of the changing clothing style of modern Hip Hop artists.

Checkered shirts are more of a fashion trend associated with people who define themselves as "Hipster" or "Alternative".

Leather jackets have long been associated with Bikers and to a certain extent, Punks, but as you can see, rap artists are flocking to them in greater quantities than ever before, perhaps a sign that hip hop is changing for the better.